Salience is an ambitious growth marketing agency. We work with startups, scaleups, corporate ventures and VCs to create scalable marketing frameworks and campaigns that deliver results.
As a team of experienced agency and client-side marketers, we’re specialists at putting in place the structures and programmes that enable high-growth businesses to scale. Our data-driven strategies and relentless focus on the customer experience, empower a diverse range of clients to build their influence, raise their revenues and achieve the metrics that matter.
We’re based in The Ministry – one of the coolest locations to work in the city – just a five minute walk from Borough or Elephant & Castle stations and a stone’s throw from Borough market.
This is a unique opportunity to be a part of our growth story. If you’re looking to join an experienced team working at the bleeding edge of digital growth marketing and technology innovation, and doing that for London’s most exciting companies, then read on…
The Growth Lead will be defining the overall digital growth strategy for our high-growth clients, identifying and implementing effective funnels that drive conversions and results.
You will be a self-starter with a deep understanding of customer experience, creative, communications, and data, as well as be a strong and passionate all-around digital marketer.. You’ll be equally comfortable managing others as you are with the hands-on execution of marketing campaigns.
Reporting into the agency founder, you’ll be the go-to contact for the internal team and trusted advisor for your clients, offering strategic and creative advice. You’ll be responsible for the successful delivery of all digital marketing and creative projects.
As Account Strategy Director, your role will focus on four core areas:
Setting digital marketing strategy and processes to implement
Campaign execution, optimisation and performance
Internal team management and support
Client management and relationship building
You will be responsible for working across several client businesses at a time and supporting the internal creative and content teams in achieving results, typically involving:
Creating and executing overall digital strategy for multiple clients, including SEO/content marketing, marketing automation and creative strategy
Creating backlogs and prioritising activity for sprints for multiple clients
Providing competitive analysis and actionable insight of competitor marketing activity
Taking client briefs and writing campaign and creative briefs for the internal team
Reviewing creative and strategic work and proactively suggesting improvements
Being the final point of sign off, ensuring all agency output is on-brief and of a high quality
Tracking, reporting and analysing digital campaign performance data, and translating learnings into strategies for clients
Actively building client relationships and running meetings with senior clients
Leading meetings, calls and follow ups
Finding and growing client opportunities
Managing and supporting the Creatives, Growth Managers and Executives in their development, and ensuring they are happy and motivated
Anything that falls under the scope of growth marketing that will help clients get results!
Experience growing a startup / scaleup / corporate venture / high-growth business and understand the unique challenges of working with early stage companies
Possess deep, hands-on expertise of at least one growth marketing channel (e.g. paid acquisition, SEO, marketing automation)
High levels of autonomy, motivation and attention to detail
Demonstrated strong business judgment and decision-making skills; ability to identify, prioritise, and articulate highest impact initiatives
Experience with highly quantitative and analytics driven environment
Strong written and verbal communication including the ability to create data-driven, audience-centric narratives
Experienced in strategic briefing, directing and getting the best output from creative teams
Ability to set direction and strategy from scratch, plan and manage at both strategic and operational levels
Experienced with digital marketing tools such as SEMRush, Majestic, Google Analytics, Mixpanel, Zapier, Salesforce, Autopilot, Optinmonster and more
You are great at building successful relationships with clients and are a strong communicator with the ability to explain and deliver digital marketing insights in a client friendly way
You love developing your team
You are able to work on multiple accounts and meet deadlines
You love what you do and care deeply about the work
You have a bias for action and can get things done
Ability to thrive in a fast-paced, agile working environment
Excellent interpersonal, communication, presentation, leadership and negotiation skills
You understand the unique requirements of working for a small agency
A collaborative working style – no big egos please
You have a Growth mindset
Work from The Ministry, a new space for the creative industries by the Ministry of Sound
Annual learning budget
Business expense card
Private members club access
Onsite cafe and tequila bar
Outdoor soundscaped zen garden